Georges St-Pierre Net Worth 2026: PPV Points, Under Armour and the Bisping Payday

The Nevada State Athletic Commission reported $400,000 for St-Pierre's win over Thiago Alves at UFC 100 on July 11, 2009, listed as $200,000 to show and a $200,000 win bonus, on the same sheet that showed Brock Lesnar at $400,000 for the main event. Alves made $60,000.

For UFC 158 on March 16, 2013, in Montreal, the disclosed figure was again $400,000, split $200,000 and $200,000, with Nick Diaz at $200,000. At UFC 167 on November 16, 2013, the split decision over Johny Hendricks at the MGM Grand, Nevada listed $400,000 with no win bonus, against Hendricks at $50,000 to show and $50,000 to win.

That is $1.2 million in disclosed pay across three of the biggest cards of the era, which is absurd on its face. His 2017 comeback against Michael Bisping at Madison Square Garden was regulated by New York, which does not publish purses, so the single biggest payday of his career has no public number at all.

St-Pierre is one of the few UFC champions who talked about his pay with a number attached. In interviews collected by Bloody Elbow in November 2012, after his win over Carlos Condit at UFC 154, he said his UFC purses came to $4 million to $5 million per fight, a figure that only works with pay-per-view points layered on top of the $400,000 the commission saw.

The buy rates back him up. MMA Fighting's estimates, reported by Sherdog, put UFC 158 against Diaz at about 950,000 buys, the best of any card he headlined, and UFC 167 against Hendricks at about 637,000. His comeback at UFC 217 on November 4, 2017, drew an estimated 875,000 buys in North America, which made it the UFC's top-selling card of 2017, ahead of Jones vs. Cormier 2 at roughly 860,000. Dana White claimed it cleared a million. Either way, a champion with points on a long run of main events selling in that range was clearing more in a year than most of the roster made in a career.

St-Pierre walked away as welterweight champion after Hendricks in 2013 and did not come back until the Bisping fight four years later. He told The MMA Hour in August 2017 that his new deal obligated him to defend the title if he won it, and that the plan the UFC had signed him for was to beat Bisping and then face interim champion Robert Whittaker. He submitted Bisping in the third round, became a two-division champion, and vacated the middleweight belt weeks later without ever facing Whittaker.

He never gave a number for the Bisping purse. Based on his own $4 million to $5 million framing from 2012 and a buy rate that beat every card he headlined except Diaz, we think it is the largest single payday of his career by a wide margin, and we would be surprised if it came in under eight figures gross. That is an inference, and we label it one.

The endorsement side is where St-Pierre separated himself from every fighter of his generation. Under Armour signed him to a multi-year deal during his title reign, making him the face of its BoxerJock underwear line and its Recharge and ColdGear apparel, alongside Ray Lewis and Lindsey Vonn, at a time when he already had Gatorade. Bloody Elbow reported in 2012 that industry sources counted 14 endorsement deals paying six figures each, with his outside-the-cage income reaching eight figures a year. When a Radio-Canada host said on air that he earned about $15 million annually beyond his purses, GSP did not correct him.

The roster has turned over but never emptied. A CBC profile in late 2020 listed a Budweiser Zero campaign and current sponsors including Bet99 Sportsbook, Love Hemp, Hydro Revolution, Royer, Protect the Fighter, Vincent d'Amerique and Jukado mats, plus Strike, his own combat-based workout program, and the Georges St-Pierre Foundation, which funds anti-bullying and physical activity programs in schools.

St-Pierre officially retired in February 2019, and the UFC announced his Hall of Fame induction in May 2020. He has a second career most fighters would trade a belt for: he played the mercenary Georges Batroc in Captain America: The Winter Soldier in 2014 and reprised the role in The Falcon and the Winter Soldier on Disney+. He told CBC the thought of fighting again still crosses his mind in training and leaves once he gets home, and that the Khabib Nurmagomedov fight he wanted is dead now that both are retired.

So add it up. Three disclosed Vegas purses worth $1.2 million are the floor. On top sit roughly a decade of main events he himself priced at $4 million to $5 million apiece, a Bisping payday that likely topped them all, endorsement income that insiders put in eight figures a year at its peak, and acting and sponsorship money that has kept flowing since. Against that, Canadian and American taxes, a famously large team, and the fact that he has never flaunted a thing. We land at $30 million to $45 million. Third-party net worth sites publish single figures for him; treat those, and ours, as estimates. The only numbers in this piece that are not estimates are the ones Nevada printed, and those were never the real story.